diff --git a/lib/microformats2.rb b/lib/microformats2.rb
index a7618c5..a9968fc 100644
--- a/lib/microformats2.rb
+++ b/lib/microformats2.rb
@@ -12,6 +12,10 @@ require "microformats2/property/url"
 require "microformats2/property/date_time"
 require "microformats2/property/embedded"
 require "microformats2/property"
+require "microformats2/implied_property/foundation"
+require "microformats2/implied_property/name"
+require "microformats2/implied_property/photo"
+require "microformats2/implied_property/url"
 
 module Microformats2
   class << self
diff --git a/lib/microformats2/format.rb b/lib/microformats2/format.rb
index 4bd53f2..6bfbbc3 100644
--- a/lib/microformats2/format.rb
+++ b/lib/microformats2/format.rb
@@ -23,13 +23,33 @@ module Microformats2
     end
 
     def properties
-      @properties ||= PropertyParser.parse(@element.children).each do |property|
+      @properties ||= parse_properties.concat parse_implied_properties
+    end
+
+    def parse_properties
+      PropertyParser.parse(@element.children).each do |property|
         save_property_name(property.method_name)
         define_method(property.method_name)
         set_value(property.method_name, property)
       end
     end
 
+    def parse_implied_properties
+      ip = []
+      ip << ImpliedProperty::Name.new(@element).parse unless property_present?(:name)
+      ip << ImpliedProperty::Photo.new(@element).parse unless property_present?(:photo)
+      ip << ImpliedProperty::Url.new(@element).parse unless property_present?(:url)
+      ip.compact.each do |property|
+        save_property_name(property.method_name)
+        define_method(property.method_name)
+        set_value(property.method_name, property)
+      end
+    end
+
+    def property_present?(property)
+      !! respond_to?(property) && send(property)
+    end
+
     def to_hash
       hash = { type: format_types, properties: {} }
       @property_names.each do |method_name|
diff --git a/lib/microformats2/implied_property/foundation.rb b/lib/microformats2/implied_property/foundation.rb
new file mode 100644
index 0000000..d67181a
--- /dev/null
+++ b/lib/microformats2/implied_property/foundation.rb
@@ -0,0 +1,50 @@
+module Microformats2
+  module ImpliedProperty
+    class Foundation
+      def initialize(element)
+        @element = element
+      end
+
+      def parse
+        self if value
+      end
+
+      def method_name
+        "foundation"
+      end
+
+      def value
+        @value ||= element_value
+      end
+
+      def to_hash
+        value.to_s
+      end
+
+      def to_json
+        to_hash.to_json
+      end
+
+      protected
+
+      def element_value
+        ev = nil
+        attr_map.each_pair do |k, v|
+          selected_elements = @element.css(k)
+          if selected_elements.first
+            ev ||= selected_elements.first.attribute(v).to_s
+          end
+        end
+        ev
+      end
+
+      def attribute
+        attr_map[@element.name]
+      end
+
+      def attr_map
+        {}
+      end
+    end
+  end
+end
diff --git a/lib/microformats2/implied_property/name.rb b/lib/microformats2/implied_property/name.rb
new file mode 100644
index 0000000..4b43bcc
--- /dev/null
+++ b/lib/microformats2/implied_property/name.rb
@@ -0,0 +1,31 @@
+module Microformats2
+  module ImpliedProperty
+    class Name < Foundation
+
+      def method_name
+        "name"
+      end
+
+      def value
+        @value ||= element_value || text_value
+      end
+
+      protected
+
+      def attr_map
+        { "img[alt]" => "alt",
+          "abbr[title]" => "title",
+          ">img[alt]:only-of-type" => "alt",
+          ">abbr[title]:only-of-type" => "title",
+          ">:only-of-type>img[alt]:only-of-type" => "alt",
+          ">:only-of-type>abbr[title]:only-of-type" => "title" }
+      end
+
+      private
+
+      def text_value
+        @element.inner_text.gsub(/\n+/, " ").gsub(/\s+/, " ").strip
+      end
+    end
+  end
+end
diff --git a/lib/microformats2/implied_property/photo.rb b/lib/microformats2/implied_property/photo.rb
new file mode 100644
index 0000000..ebd4d45
--- /dev/null
+++ b/lib/microformats2/implied_property/photo.rb
@@ -0,0 +1,21 @@
+module Microformats2
+  module ImpliedProperty
+    class Photo < Foundation
+
+      def method_name
+        "photo"
+      end
+
+      protected
+
+      def attr_map
+        { "img[src]" => "src",
+          "object[data]" => "data",
+          ">img[src]:only-of-type" => "src",
+          ">object[data]:only-of-type" => "data",
+          ">:only-child>img[src]:only-of-type" => "src",
+          ">:only-child>object[data]:only-of-type" => "data" }
+      end
+    end
+  end
+end
diff --git a/lib/microformats2/implied_property/url.rb b/lib/microformats2/implied_property/url.rb
new file mode 100644
index 0000000..71b218d
--- /dev/null
+++ b/lib/microformats2/implied_property/url.rb
@@ -0,0 +1,17 @@
+module Microformats2
+  module ImpliedProperty
+    class Url < Foundation
+
+      def method_name
+        "url"
+      end
+
+      protected
+
+      def attr_map
+        { "a[href]" => "href",
+          ">a[href]:only-of-type" => "href" }
+      end
+    end
+  end
+end
diff --git a/spec/lib/microformats2/collection_spec.rb b/spec/lib/microformats2/collection_spec.rb
index 25b70b4..af525be 100644
--- a/spec/lib/microformats2/collection_spec.rb
+++ b/spec/lib/microformats2/collection_spec.rb
@@ -102,7 +102,7 @@ describe Microformats2::Collection do
     end
   end
 
-  describe ".h-entry .p-author.h-card nested" do
+  describe ".h-card .p-name .p-nickname nested" do
     before do
       html = "spec/support/hcard-pname-pnickname-nested.html"
       @collection = Microformats2.parse(html)
@@ -132,4 +132,39 @@ describe Microformats2::Collection do
       end
     end
   end
+
+  describe ".h-card implied properties simple" do
+    before do
+      html = "spec/support/hcard-implied-simple.html"
+      @collection = Microformats2.parse(html)
+    end
+
+    describe "#parse" do
+      it "assigns .h-card .p-name to HCard#name" do
+        @collection.first.name.first.value.should == "@jlsuttles"
+      end
+      it "assigns .h-card .p-photo to HCard#photo" do
+        @collection.first.photo.first.value.should == "http://gravatar.com/jlsuttles"
+      end
+      it "assigns .h-card .p-url to HCard#url" do
+        @collection.first.url.first.value.should == "http://twitter.com/jlsuttles"
+      end
+    end
+
+    describe "#to_hash" do
+      it "returns the correct Hash" do
+        hash = {
+          :items => [{
+            :type => ["h-card"],
+            :properties => {
+              :name => ["@jlsuttles"],
+              :photo => ["http://gravatar.com/jlsuttles"],
+              :url => ["http://twitter.com/jlsuttles"]
+            }
+          }]
+        }
+        @collection.to_hash.should == hash
+      end
+    end
+  end
 end
diff --git a/spec/support/hcard-implied-simple.html b/spec/support/hcard-implied-simple.html
new file mode 100644
index 0000000..a3fdc8c
--- /dev/null
+++ b/spec/support/hcard-implied-simple.html
@@ -0,0 +1,9 @@
+<!DOCTYPE html>
+<html>
+<body>
+  <div class="h-card">
+   <a href="http://twitter.com/jlsuttles">@jlsuttles</a>
+   <img src="http://gravatar.com/jlsuttles">
+  </div>
+</body>
+</html>